Oct 6, 2011
Trade Show Video for Lumber at Home Hardware Marketplace
OWL Distribution, wholesale lumber distributor, wanted a high impact video presenting both major product lines and features of the company itself to attract attention at the Home Hardware marketplace, a tradeshow for suppliers to Home hardware, attended by buyers from the Home Hardware stores. The 8 minute video was played on two 55 inch TVs in the booth. A 5 minute shorter version is featured here.
The video was created from footage shot at the OWL yard, clips from suppliers' product installation videos, stills provided by suppliers and HD stock footage from Digital Juice, Artbeats and FootageFirm. On site footage was shot with a Sony NX5 and V1U. The V1U was mounted on a Cobra Crane. Some of the dramatic yard shots were taken with a Canon 5D mounted on a car driving through the yard. All in all, there were 1000 elements composited over 18 layers of video and graphics in Premiere Pro. Many of the supplied still were animated, and enhanced with keyed in stock footage.
The video will be re-edited into versions for YouTube, PowerPoint, and other trade shows.